Since 2000, we have selected suppliers and defined product ranges with the aim of integrating more organic foods into our Contract Catering business.
Partnerships have been set up with producers and distributors, and educational initiatives have been launched to build awareness and promote support for organic farming. In 2003, our Food Quality and Safety department drew up a special set of specifications for organic produce. In May 2007, we launched a first set of meetings and workshops focused on “Organic Produce in Contract Catering” with the French Organic Trade Association (SYNABIO) and students from France's HEC business school studying for a master's degree in Sustainable Development Management. Our partnership with SYNABIO has since been extended with the creation of working groups dedicated to incorporating more organic products into contract catering.
Attesting to our commitment to promoting organic farming, Avenance is assisting the city of Lyon in its programme to promote the use of organic fruit and vegetables, cereals, meat, poultry and dairy products.
The central kitchen in Lyon currently produces meals made primarily from organic produce for 140 state-run schools:
• 15% of bread is organic
• 50% of poultry portions (mainly chicken and turkey) are organic
• 50% of poultry are certified as slaughtered at over 45 days
• 50% of fruit and vegetables served are organic, i.e. two fruits served to the children per week
• 50% of fruit purees are organic
Avenance purchases directly from organic producers, without using middlemen, to ensure regular deliveries.
Fifty percent of the meals that Avenance Italy delivers to schools, representing more than 30,000 meals per day, are largely or entirely organic. For example:
• Montemurlo, representing 1,100 meals, has 60%
• organic menus and organic certification.
Avenance Italy has worked in partnership with the Italian Organic Trade Association (the AIAB) and its 16 regional branches for many years, to raise the proportion of organic food on its menus. It has played a more active role by:
• Conducting awareness-raising sessions concerning organic farming
• Participating in the "Organic Sunday" (Biodomenica) event
• Organising educational sessions
• Organising the “Little Chef” (Graine de Chef) competition designed to encourage children to learn to cook using organic vegetables.